PTSF CONTEST
2025

Graphic For this project, Arthus De Cormis, a long time creative partner of mine and I collaborated on a series of graphics for Pablo T-Shirt Factory’s sweatshirt design competition under our creative agency: L+A international. The brief offered complete creative freedom, so we built a visual language around vintage pin-up magazines — using illustrated pin-up women and bold, kitsch typography to create something nostalgic, graphic yet modern through the use of present-day references.

We wanted to take it further than just designing graphics. To stage the project within its own fictional reality, we mocked up the sweatshirts on low-resolution warehouse photos — the kind associated with replica clothing sold through Chinese marketplaces like Pandabuy. It was about suggesting that the product already existed, had already been counterfeited, and was already part of a parallel economy.

We added a "sexemodele.gov" watermark — bringing together two completely opposite worlds: government bureaucracy and sex sites. It's the kind of collision that only happens online, where the official and the unofficial, the serious and the ridiculous, all exist on the same platform. That sense of total freedom, and the constant blurring of lines, is something that fascinates us and constantly shapes the way we approach design.
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